Looking to attract talent?

We can help with that.

RoleCall’s Services

  • RoleCall Logo

    Talent Attraction Strategy

    We create a unified talent attraction ecosystem and messaging platform where every stakeholder—from your chamber members to local baristas—tells the same compelling story about why talent should choose your community.

  • Graphic with the words 'ROLECALL TRM' and two stars on either side, all on a blue background.

    TRM: A CRM for Talent

    The Talent Relationship Management (TRM) platform is designed for your community to track engagements with incoming talent, guiding them towards moving to your community (and reporting on who makes the move!).

  • Candidate Marketplace Logo

    Candidate Marketplace

    A secure, gated portal that directly connects prospective residents who are eager to relocate with your local businesses, closing the recruitment gap and making your talent attraction efforts measurably impactful.

  • WayFinders logo with white script text on a red background

    WayFinders

    WayFinders turns your community's natural welcomers into professionally trained community champions through our turnkey onboarding program that transforms "nice to meet you" moments into "glad you're staying" success stories.

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Talent Attraction Strategy

The Talent Attraction Strategy provided by RoleCall has been an invaluable resource for our community. It was evident that they invested the time to truly understand our community—highlighting our strengths while clearly identifying areas for growth.

The report was insightful, honest, and packed with actionable recommendations we could implement right away, as well as ideas that are now shaping our long-term strategy. Best of all? The RoleCall team made the entire process not just impactful, but genuinely fun!
— Lyndsay Ferguson, Huntsville Chamber of Commerce

Case Study

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What’s Included

Community Discovery Sessions
We listen to everyone—board members to bartenders—to understand your unique story

Strategic Assessment Report
Themes, observations, and insights that reveal what makes you irresistible to talent

Unified Messaging Framework
Consistent voice and key messages that every stakeholder can confidently use

DIY Action Toolkit
Low-barrier, high-reward strategies you can launch immediately with existing resources

Content Creation Formula
Align your community assets with messaging to make for endless future content ideas to invite talent to town

Your community has incredible assets, but when everyone tells the story differently, potential talent gets confused and opportunities slip away.

Marketing your place to a visitor isn’t quite the same as marketing it to potential movers, so together we can create a strategy to unify your community around talent attraction, building the ecosystem that can turn interest into actual residents that fill local jobs.

TRM: A CRM for Talent

“The RoleCall team has supercharged our talent attraction efforts, matured our insight reporting, and helped create community buy-in along the way.”
— Greg Pokriki, Be in Buffalo
Inspiring quote
— Janna Pastir, North Dakota Office of Legal Immigration

Case Studies

Buffalo

North Dakota

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What’s Included

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Strategic Assessment Report
Themes, observations, and insights that reveal what makes you irresistible to talent

Unified Messaging Framework
Consistent voice and key messages that every stakeholder can confidently use

DIY Action Toolkit
Low-barrier, high-reward strategies you can launch immediately with existing resources

Content Creation Formula
Align your community assets with messaging to make for endless future content ideas to invite talent to town

Frosted glass window with a blurred view of a person and outdoor scene behind it.

Your community has incredible assets, but when everyone tells the story differently, potential talent gets confused and opportunities slip away.

Marketing your place to a visitor isn’t quite the same as marketing it to potential movers, so together we can create a strategy to unify your community around talent attraction, building the ecosystem that can turn interest into actual residents that fill local jobs.

Our Services

Whether you have a robust talent attraction strategy or are starting from scratch, we can help.

Our talent attraction programs are designed to leverage and amplify your existing efforts—never duplicate them. Want us to design a custom plan for your city based on your strategy, goals, and resources?

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WayFinders logo with decorative star and flower design, by Rolecall, on black background.
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Talent Relationship Management System

  • Capture and organize leads in a user-friendly platform

  • Prove success of your powerful marketing programs

  • Provide relevant information to potential talent at all the right moments

  • Maximize staff time and effort

  • Easily share a Talent Roster of candidates to local employers

Candidate Marketplace

  • Enhance recruitment efforts with a pool of candidates eager to relocate

  • Support local businesses in filling their talent pipelines

  • Showcase the region as a premier destination for top talent

  • Track how many talented people move to your region

WayFinders

  • A customized website introducing the community’s WayFinders

  • Formalize, track, and prove success of your community ambassadors program

  • Training for new WayFinders to connect with newcomers effectively

Talent Attraction Strategy

  • We can assess your community’s opportunities, obstacles, and current talent attraction efforts and build you a comprehensive plan for how to maximize your work and resources.

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