So, why RoleCall? And why now?
We meet you where you are.
Whether you’re a chamber, EDO, city, state, or corporation, we know talent attraction marketing (and resources) comes in all shapes and sizes, and so do our services. Most of our clients fall into one of the following categories:
1
You’re doing the marketing and don’t know if it’s working.
Our technology and expertise can help you track the results of your existing marketing efforts and build a centralized, measurable talent pipeline.
2
You’re doing the marketing and you know it’s working. But you aren’t nurturing and converting your leads.
Maybe you don’t have the resources to engage with your talent. Maybe you aren’t sure where to start. We can do that.
3
You’re doing the marketing. You’re nurturing your leads. But you’re not converting them.
Our proven and tested strategies can boost, augment and fill in the gaps in your current talent marketing and outreach efforts. We’ll close the gap.
So, why now?
Since March, 40% of people in the U.S. have either moved or considered moving. And they’re overwhelmingly interested in small to mid-size cities. If you want to attract new residents, the time to act is today.
FAQs
How do you know this really works?
Because we’ve done it! We’ve been working in talent attraction for years, and talking to the best and brightest that this industry has to offer. We’re constantly learning and adjusting our models to suit both the emerging and established trends in economic development.
Will this work with our current marketing strategy?
Having a current, proven, and creative marketing strategy is a huge benefit. Our work is well-suited to close the communication gap between your organization and your prospective new residents. We’ll help you track them, communicate with them, and ultimately get them engaged in your city.
Why should we be investing in talent attraction right now?
Now is the time! People are more interested in relocating now than ever before. As the opportunity to work remote has become more accessible, people are choosing new places to live - specifically places that offer a comfortable lifestyle with top-tier amenities. Finding a way to communicate why they should consider your city is the key.
What do our members and stakeholders get out of it?
You know how important attracting the best talent is to your investors. So, we’ll work with you to provide top talent from outside of your region. That way, they’re seeing great value in their investment with you, and they can stop stealing employees from other local businesses.
How do we reach specific types of talent and audiences?
Using social media targeting and custom messaging, we can help you find the right people, in the right places, in the right careers that fit your goals. Once we’ve reached them and gotten them into our system, we use a dynamic mix of manual and automated communication to lead them to the eventual goal of relocating to your city.
What are all the ways we can leverage a centralized talent pipeline?
When we’ve built the pipeline, we can communicate with your prospects in many ways. We can learn exactly what they value in a new place, or the obstacles or misperceptions that may be delaying their move. Maybe they’re looking for a specific industry, or more affordable housing, or simply just a change of pace. When we learn the common themes, we can build that into our communication and marketing to make our work more effective, and give you the insights and data to help streamline and crystallize your work, too.