2026
Talent Attraction Summit
June 15-17 | Buffalo, NY
Transform. Advance. Engage.
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Join us in Buffalo, NY on June 15-17, 2026!
Use code "earlybird" to receive $125 OFF your registration (offer ends January 31)!
$750 Regular Priced Ticket Admission
The annual Talent Attraction Summit focuses entirely on talent, bringing together the country’s most innovative, creative, strategic leaders and practitioners to dig deep, share successes, and continue pushing economic development forward. (And sing karaoke together when possible.)
Payment is required at registration due to limited availability. Complete the registration and payment forms to secure your spot. If you have questions about payment, please reach out to kate@rolecall.pro.
Why Attend?
"This is the summit that I look forward to coming to every year. I always take away great ideas and meet great people from across the country that are doing very important work in talent attraction. This is where ideas come out of."
Carlsbad Life in Action
"It’s so invigorating. There are so many cool people here sharing ideas and experiences. A lot of us have been together three years in a row, and every time I come I leave inspired and really passionate about the work that I do."
Startup Maine / Live + Work in Maine
"One word that always describes my summit experience with RoleCall is cup-filling. This is the one place, really in the nation, where you can come and meet other people who do exactly what you do. Every conversation is immediately deep, they experience the same problems that you are, and you can really think of and work on solutions together that’s moving the needle forward in our industry and helping our communities do better with talent attraction."
Hello West Michigan
"It’s enlightening. I have had such a great time getting to meet other people. Even learning that our small destination problems are the same as big destination problems. It’s a great group of like-minded people, who are all looking to better their communities. The energy is amazing and I love the comradery."
Greater Freeport Partnership
Who is the Talent Attraction Summit For?
The Talent Attraction Summit is for any economic development, chamber of commerce, tourism, or government professional that wants to change the way their place attracts talent. It’s also open to any person that is passionate about their community and making it better.
What will you get out of it?
The goals of the conference are to:
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Build a national network of colleagues to help with tricky situations in economic development. Our communities and challenges are similar in many ways, and we can help each other.
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Let’s share and problem-solve together! Learn about what others are doing — there’s no need to reinvent the wheel. Maybe someone has a great solution for something you’re working on.
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Challenge ourselves to grow and innovate. This industry is evolving and we’re at the forefront. How do we envision the next iteration of talent attraction and economic development? What can we dream up and bring to life?
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Explore the host city. This will be fun and productive. We LOVE letting the food scene shine in our catering options. We promise you’ll eat well.
What will you leave with?
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A generous network of people you can call on when you want to talk through an issue or idea for your community
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Real, actionable ideas for yourselves, your work, and your community
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Support and inspiration to kickstart or amplify your talent attraction strategy
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A bigger passion to grow our piece of the industry
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A better understanding of people-focused economic development
Meet Your Speakers
Semper Economic: How Veteran Pipelines Strengthen Local Economies
Semper Forward
Semper Economic: How Veteran Pipelines Strengthen Local Economies
Tired of fighting the “war for talent”? Good news — the reinforcements have already landed.
This session takes a light-hearted but data-driven look at how transitioning service members can become a community’s best workforce strategy. We’ll connect the dots between military precision and Main Street prosperity, showing how veteran relocation, housing, and employer engagement can turn bases into boomtowns. Expect less jargon, more laughs, and plenty of actionable takeaways — including how to translate “mission readiness” into “market readiness.” From DD-214s to GDP, this session breaks down how veterans bring skills, families, and paychecks that strengthen the local economy. You’ll leave ready to deploy your own pipeline strategy — and maybe retire a few acronyms while you’re at it.
Giving the Green Flag: Influencer Partnerships to Attract Gen-Z Talent
Greenville ENC Alliance
Giving the Green Flag: Influencer Partnerships to Attract Gen-Z Talent
When you’re trying to reach Gen Z and younger millennials, talent attraction marketing can’t just show up; it has to show out.
In Greenville, North Carolina, the marketing and talent programming team at the Greenville Eastern North Carolina Alliance decided to level up with influencer-driven, short-form video storytelling… and the ROI seriously slaps. Through a strategic partnership with Salary Transparent Street, a social media advocacy channel with 3+ million followers, Greenville’s digital talent campaign pulled more than 17 million views in just three months: big numbers, no cap. The videos highlighted over 30 professionals living and working in Greenville-Pitt County, giving attendees the real tea on salaries, earning potential, career pathways, and quality of life.
In this session, you’ll learn what works, what’s worth the hype, and how your community can tap into creator-style content to attract the talent of tomorrow.
Choose Your Hotel
Hyatt Regency
Special Rate: $189 + fees
Booking Deadline: May 15, 2026
Let Hyatt Regency Buffalo / Hotel and Conference Center be your destination in upstate New York for work or leisure travel. Take advantage of our hotel’s design-forward rooms, on-site dining and wellness amenities. A stay at our downtown Buffalo locale puts you in walking distance to the waterfront, KeyBank Center and Shea’s Buffalo Theatre, while also placing you a short drive from the spectacular Niagara Falls.
The Westin
Special Rate: $289 + fees
Booking Deadline: May 6, 2026
The Westin Buffalo offers newly renovated rooms in the heart of downtown, near attractions like Canalside, KeyBank Center, the convention center, HARBORCENTER and Shea's Performing Arts Center, and just 20 minutes from Highmark Stadium and Niagara Falls.
Become a Sponsor
As a sponsor, you will be able to form real connections with forward-thinking practitioners, who are all there to learn the best, most effective way to do their work. Our intimate event set-up has you sharing tables, conversations, and meals with attendees.
Talent Attraction is a Team Sport
Learn, problem solve, and strategize for the future alongside the brightest talent attraction professionals in the country.
