RoleCall’s Services
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Talent Attraction Strategy
We create a unified talent attraction ecosystem and messaging platform where every stakeholder—from your chamber members to local baristas—tells the same compelling story about why talent should choose your community.
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TRM: A CRM for Talent
The Talent Relationship Management (TRM) platform is designed for your community to track engagements with incoming talent, guiding them towards moving to your community (and reporting on who makes the move!).
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Candidate Marketplace
A secure, gated portal that directly connects prospective residents who are eager to relocate with your local businesses, closing the recruitment gap and making your talent attraction efforts measurably impactful.
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WayFinders
WayFinders turns your community's natural welcomers into professionally trained community champions through our turnkey onboarding program that transforms "nice to meet you" moments into "glad you're staying" success stories.
Talent Attraction Strategy
Your community has incredible assets, but when everyone tells the story differently, potential talent gets confused and opportunities slip away.
Marketing your place to a visitor isn’t quite the same as marketing it to potential movers, so together we can create a strategy to unify your community around talent attraction, building the ecosystem that can turn interest into actual residents that fill local jobs.
What’s Included
Community Discovery Sessions
We listen to everyone—board members to bartenders—to understand your unique story
Talent Attraction Strategy
Themes, observations, and insights that reveal what makes you irresistible to talent
Unified Messaging Framework
Consistent voice and key messages that every stakeholder can confidently use
DIY Action Toolkit
Low-barrier, high-reward strategies you can launch immediately with existing resources
Content Creation Formula
Align your community assets with messaging to make for endless future content ideas to invite talent to town
“The Talent Attraction Strategy provided by RoleCall has been an invaluable resource for our community. It was evident that they invested the time to truly understand our community—highlighting our strengths while clearly identifying areas for growth.
The report was insightful, honest, and packed with actionable recommendations we could implement right away, as well as ideas that are now shaping our long-term strategy. Best of all? The RoleCall team made the entire process not just impactful, but genuinely fun!”
TRM: a CRM for Talent
What’s Included in TRM
Lead Capture & Management
Secure platform integration with comprehensive lead tracking and advanced filtering.
Smart Workflows & Automations
Tailored nurture sequences and automated follow-up communications throughout the relocation journey.
Engaging Email Campaigns
Customizable templates and drip campaigns that deliver value at every stage.
Actionable Analytics & Reporting
Real-time dashboards and comprehensive reports with data-driven insights.
Employer Integration Tools
Easy sharing of qualified candidate rosters and streamlined talent-employer communication.
Potential movers discover your community through your website and marketing campaigns—but then what happens?
Without a systematic approach to capture and nurture these leads, valuable talent opportunities slip through the cracks. Do you have a system in place to convert interest into relocations?
“The RoleCall team has supercharged our talent attraction efforts, matured our insight reporting, and helped create community buy-in along the way.”
Candidate Marketplace
Your economic development organization works hard to attract top talent to the community, but without a direct connection to local employers, those efforts often end in frustration for both candidates and businesses.
The Candidate Marketplace transforms your talent attraction efforts from marketing activities into a trackable, tangible recruitment pipeline that delivers real hiring outcomes.
Candidate Marketplace Solutions
Qualified Talent Pipeline
Access a sortable database of eager candidates with professional profiles, contact information, and relocation timelines already filtered for your region.
Streamlined Employer Tools
Password-protected portal with employer toolkit including email templates, branding assets, and direct candidate contact capabilities that maximize your local employers' recruitment efficiency.
Trackable Business Impact
Monitor user activity, measure actual relocations, and demonstrate concrete ROI on your talent attraction investments to justify and expand future initiatives.
“The Candidate Marketplace is a fantastic resource for employers. It connects them with candidates who are already interested in relocating to North Dakota, which is often half the battle when conducting candidate searches beyond our state.
This allows employers to focus more on showcasing their own strengths and opportunities, while we take care of sharing the wonderful experience of living and working in North Dakota.”
WayFinders
How WayFinders Can Help
Community Onboarding Training
Establish procedures for welcoming newcomers through a train the trainer model community onboarding program.
Belonging Accelerator
Help newcomers find their tribe and build lasting social connections.
Experience Ambassador
Show prospects what life really looks like beyond the job interview.
Gain the tools you need to welcome, engage, and retain incoming talent.
Recruiting and retaining talent is the number one obstacle to success for employers across the country. WayFinders provides chambers with intentional, established procedures for actively onboarding new community members and creating the human connections that make talent want to stay.
“What has been most successful for us so far is having a group of passionate, informed locals on standby ready to help with regional-wide efforts to help talent choose Cleveland.”
Schedule a Demo
Every business has a “why.” Our why is you. We want to help you connect with the talent you need, in your authentic voice, using our proven strategies. Click on the calendar to schedule a meeting with us!